Tuesday, June 9, 2015

Characters You Love To Hate, Law and Order, Badass Women and Love-ish Triangles: Printer’s Row Lit Fest 2015

This past weekend, for the fourth year in a row, I attended Printer’s Row Lit Fest, the largest outdoor literary festival in the Midwest and my official start to summer.

It’s interesting to think about not only my first Lit Fest back in 2012 (read about it here) but also how it parallels with the journey of my indie writing career. Back then, I was unpublished and reading everything I could get my hands on about indie publishing. I was also about to head to Toronto for a weeklong writing class with my “author crush,” Joy Fielding (read about that here). Four Lit Fests later, I’ve released three books, am about to release two more and still doing what I can every day to learn as much as I can about this business.

So, in the interest of hanging out with my tribe, finding new books to read and furthering my education on the business and the craft, I once again headed to Printer’s Row and Lit Fest. And here’s what I did:

Panel Discussion: The Characters You Love to Hate Featuring Mystery Writers, J. Michael Major, Kristi Belcamino, Lynne Ramondo and Shane Gericke. Moderated by Lori Rader-Day
It was a packed house Saturday morning as attendees crowded into what might have been a science classroom at Jones College Prep. I attend at least one Mystery Writers of America panel each year (that whole tribe thing) and always enjoy the nuggets I pick up. The discussion centered around why unlikable characters really are likable, i.e. Hannibal Lecter and Walter White. Bad guys provide more opportunity for conflict, because goody two-shoes characters are “boring” (true) and as J. Michael Major put it, “our real world is filled with so much mundaneness,” why would you want to write about it, much less read about it (also true)?

I just had to stop here and say Shane Gericke had my line of the day: “We all have evil inside is . . . we all have mean streaks.”

Each author shared some of their favorite anti-heroes including House, Lincoln Rhyme from Jefferey Deaver’s series, Tom Ripley, Raymond “Red” Reddington (James Spader, “The Blacklist”), Carrie Mathison (Claire Danes, “Homeland”) and Ken Brunen’s creation, Jack Taylor.

In today’s climate, unlikable characters can’t be “cartoon characters,” and unlike in the “Mickey Spillane era, you have to explain it.”  In other words, you can’t just have evil for evil sakes. There has to be a motivation for why – which is what makes character development even more essential. Lynne Ramondo commented “The Postman Always Rings Twice,” while shocking in its day, it wouldn’t make much of a ripple today (true again.)

Big takeaway: “To understand any character (bad guys included) you have to understand their background.”

It was fun to hear the perspective of each author on this intriguing topic and Lori Rader-Day was a charming moderator.

Mystery Writers of America Impromptu Sessions
The Midwest Chapter of the Mystery Writers of America hosted a number of mini-sessions in their tent. I stopped by for one and wound up staying for three. There was an impromptu session by Susanna Calkins and another author whose name I didn’t catch, on social media and marketing. The session that followed featured Patricia Skalka (who writes mysteries set in Door County, Wisconsin) and another author whose name I also missed (I’m really batting a thousand here – he was from Detroit and during the discussion, invoked some of that city’s greats including Elmore Leonard and Loren D. Estleman) on their writing process, where they get their ideas and the role setting plays in their work.

The third session (the one I came for) was “Law and Order,” meant to feature a police detective (aspiring mystery writer, Adam Henkels, a Chicago-area police officer) and a lawyer. The lawyer couldn’t join the fun, but Matthew Clemens, who has penned TV tie-in novels for CSI: Crime Scene Investigation, CSI: Miami, Dark Angel, Bones, and Criminal Minds, stepped in to pinch hit. It was a great riff about “story showing,” not “storytelling,” the importance of editing, why writing about police work is so boring(!) and why it’s so different from what we see on TV (budgets, for starters). That was probably my favorite mini-session. Unfortunately, the session started late, which meant I had to bolt to get to my next event. Still, I had a blast.  

Panel Discussion: Breaking the Deadly Glass Ceiling: Libby Fischer Hellmann, Jessie Chandler, Susanna Calkins, Raymond Benson moderated by Jeffrey Marks
My last session of the day was about kick-ass female characters. Libby Fischer Hellmann, who pens two popular thriller series with female protagonists, wondered why women have to have this characterization (fair point). The discussion centered around the depiction of strong women characters in fiction and even in non-fiction and how women can “go the wall” when it comes to facing challenges and conflict. Raymond Benson, who wrote several James Bond books, admitted he, “burned out all of his testosterone,” on that series, which lead him to create a female superhero, “The Black Stiletto.” Jessie Chandler, whose mysteries feature a lesbian protagonist, is a former Borders manager and she populated her books with her former cohorts (being a former Barnes & Noble bookseller, I can appreciate that – also, Jessie mentioned she got her start with NaNoWriMo.)

One of my personal favorite bad-ass women (picture courtesy of TNT)

A few interesting tidbits that came out of the session:

-        Women make 80 percent of the book buying choices

-        Non-fiction is easier to sell and get reviewed

-        Women read more male authors than female authors

-        Susanna Calkins had a male author tell her point-blank, “I don’t read books about women.” (Alrighty then.)

Favorite authors of the panelists include Agatha Christie, Ruth Rendell and Val McDermid.

Fiction: Love Triangles: Mary Kubica (“The Good Girl”) and Rebecca Dinerstein (“The Sunlit Night.”)
Admittedly, I wasn’t quite sure what to expect with this event, as based on what I’d read about each book, love triangles didn’t seem to figure all that prominently into either story. However, I was really excited to see/hear Mary Kubica, as “The Good Girl,” has been on my radar as a “to be read,” for quite a while. I was pleasantly surprised to learn she was a Chicago girl, so even more reason to brave the rain on Sunday.

Turns out, love triangles really don’t play a part in either novel and the moderator cheerfully informed us they’d be “going rogue” for the presentation (love it.). Each author did a short reading: Mary Kubica from her forthcoming book, “Pretty Baby,” (her descriptions of Chicago give me something to aspire to), while Rebecca Dinerstein read from her book, which traverses Brooklyn and Norway. Rebecca Dinerstein indentifies herself as a poet and it definitely shows in her work – gorgeous writing.

Since we were “going rogue,” the conversation centered around the importance of place and setting (see a theme here?) in their work and with genre being so critical in today’s digital age, how they would classify their work (Kubica – psychological suspense, Dinerstein – women’s fiction, though she admitted she’d take, “any genre anyone wants to give me.”). Each confessed that genre can be tricky for women authors, but stressed that each of their works touch on the emotional things women go through – work, family, relationships, love, so women’s fiction would be apt for both.

I ventured a question, asking each who some of their favorite authors are: Kubica – S.J. Watson (ironically, I’m currently reading “Before I Go To Sleep.” She gave it a huge thumbs up.) Heather Gudenkauf, Gillian Flynn, another Chicago girl. Interestingly enough, “The Good Girl” has drawn numerous comparisons to “Gone Girl.” In doing a little research for this post, I found an interview where she also chose Liane Moriarty Ann Hood and Anita Shreve as favorites (could MK be my spirit animal??). Dinerstein praised Michael Chabon and considers herself a Bronte girl, “Jane Eyre” in particular being a favorite.

I purchased, “The Good Girl,” and had it signed. I have also moved it to the top of my “to be read” pile.

I usually leave Lit Fest feeling awed and inspired and this year was no exception. I came home and worked up three blurbs for my WIP, tinkered with said WIP (now in the in hands of my First Reader) and wrote a page and a half of an idea for a new book that’s been tickling my brain for a few weeks. So many great events and authors and information and books. So many books. It’s better than a candy store.

Already dreaming of Lit Fest 2016.

Monday, June 1, 2015

How I Created my Book Trailer for $12.99

I’ve always been intrigued by the idea of doing a book trailer, but had decided it was something for “the future.”  They either required thousands of dollars to hire a professional to produce it or a graphics/technological dexterity I didn’t posses in order to do it myself.

However, a last year, as part of a family book club, we read “The One and Only,” by Emily Giffin and as is my way, after finishing, went in search of more information about the book and author, which is when I stumbled across the very simple trailer for the book:

This was a revelation: No actors! No location shoots! No storyline!  It was short!
After watching the above, I was emboldened enough to believe that maybe I COULD come up with something cost-effective and not too terribly complicated.  After poking around on the Internet (seriously . . . what DID we do before the Web??) I saw a few tutorials on how to use PowerPoint to create book trailers and gave it a whirl (there are lots of other video programs out there that are far superior to PowerPoint, but frankly, I’m not that ambitious or artistic, so PowerPoint it would be). 

My PowerPoint skills have always been rudimentary at best, but I was able to cobble together something halfway decent before going in search of royalty-free music, which proved to the biggest challenge.  Some sites charged upwards of $50 for two minutes of music (about only 30 seconds of which I’d even be using.  Definitely couldn’t justify that expense.)
And then I stumbled upon Animoto (cue the singing choir), a program that lets you turn photos, text and video clips into rich videos.

This was yet another revelation: It was easy! It was fun!
I’m almost embarrassed to say just how much of a blast I had exploring the different styles and concepts Animoto offered as I developed my book trailer – not to mention how fast and painless it was.  

However, I still had the music conundrum, as what Animoto offered at my price point (Read: FREE) wasn’t quite right.
And yet another stumble, this time into JewelBeat, which offers a vast library of royalty-free music to choose from for $2.99.  Two dollars.  Ninety-nine cents.

I fell in love.
In no time, I found the perfect music for my trailer.  I was so enthralled by the process, I quickly created another one for my next book (stay tuned!). And another one!

For now, here are the fruits of my labor:

A few tips:

-        Animoto offers a few different pricing plans.  I used the free option, which allows you to create a 30-second video.  Anything over 30 seconds and the meter starts running.  While the free option limits you to certain styles and music choices, there was still quite a lot to choose from.
-        Google “Royalty-free images” and you’ll find a treasure trove of sites with pictures you can use for your video.  Animoto also offers a small selection of images and video that you can incorporate into your trailer. 

-        While I used JewelBeat for music, iTunes also offers a wide variety of royalty free songs and sound effects.  You can buy individual songs or whole albums (some compilations have up 100 songs and effects.  It’s like a candy store!).  By the way, JewelBeat’s $2.99 price point includes the purchase of a standard use license, which allows for up to 1 million views.  There is also an extended use license for $9.99, which offers unlimited views.  I chose the standard license, but you can upgrade to an extended license at any time.

-         Animoto offers the option of upgrading your final video to HD for a one-time $10 cost (hence the $12.99 price tag for the whole trailer).  Do it.  It will make your video crisp, clear and professional looking. 

-        Have fun!  Playing around with Animoto was more than a little addictive and believe me, if I can do it, ANYONE can.